Page 29 - IJSA, Vol. 4, No 1, 2021

International Journal of Science Annals, Vol. 4, No. 1, 2021
рrint ISSN: 2617-2682; online ISSN: 2707-3637; DOI:10.26697/ijsa

Figure 4 demonstrates gender differences in perception depends on gender identification based on the results of
of the question (semantic feature) “What is the person’s the analysis of female and male associative fields. Males
motive?”. are driven by the sexual or indefinite motives, whereas
The semantic content of this semantic parameter females have social and entertaining ones.
Figure 4
Results of Comparative Analysis of Associations of Male and Female Samples of the Semantic Feature “What is the
person’s motive?”

Discussion behavioral aspect using semantic features and semantic
We are not aware of any studies in the Ukrainian, Russian specifiers, for example, in the instructions these are
and English languages covering the controlled semantic features 6-22.
association experiments with the stimulus “flirting Secondly, the results of clustering, for example, the
person”. This is the basis for the fact that when describing semantic feature “What is the person’s motive?”,
the psycholinguistic structure of the behavior pattern of strongly indicate that the method we have chosen is the
ludic position Diplomat, we can only rely on free most adequate for achieving our target. For example, all
association experiments with the stimulus “flirting” six motives of flirting described by Henningsen and his
conducted by the domestic scientists (Gordienko- colleagues in the context of theory of cognitive valence
Mytrofanova et al., 2021a; Kobzieva et al., 2020) and theory (sexual, relational, exploring, esteem,
Russian scientists (Karaulov et al., 2002), who carried instrumental, and fun) (Henningsen et al., 2008) find
out their studies in the 90s of the twentieth century. At their confirmation not only in the linguistic
the same time, the latter (the studies of Russian scientists) consciousness of Russian-speaking residents of Ukraine,
can only be used in comparative analysis of the semantic but also expand the range of motives, as Figure 3 shows,
components of the word “flirt” that are relevant in speech through the extreme peripheral clusters – “indefinite
in different time periods. motive” and “motive of intrinsic motivation”.
At this stage of the study, according to the results of the The results of clustering the semantic feature “What is
analysis of the built associative fields for each semantic the person’s marital status?” presented in this study,
feature of the stimulus “flirting person”, firstly, we can indirectly reflect both the empirical data of Henningsen
claim that the method we chose for formulating the and his colleagues and the five styles of flirting identified
instructions for the CAE based on the semantic features by Hall (physical, traditional, sincere, polite, and
of the word semantics, which had been developed by playful), which were confirmed by the exploratory and
Sternin (1985) in terms of the parametric concept of confirmatory factor analyses on the big sample of adults
meaning, is the most adequate for describing behaviour (N = 5020) (Hall et al., 2010; Hall, 2013). The clustering
patterns of the ludic positions. This is confirmed by the data of the given semantic feature are also reflected in the
results of the free association experiment (FAE) with the results of the FAE with the stimulus “flirting”, for
stimulus “Holy Fool” (Gordiienko-Mytrofanova & example, in such clusters as “forms and types of
Kobzieva, 2018). The results obtained are quite useful for interaction” (25.25%) and “gender” (10.5%) (Gordienko-
describing the psychological and psycholinguistic Mytrofanova et al., 2021a).
structure of a behaviour pattern, but they do not allow to On the one hand, the presented semantic features and
obtain distinctive features of the object under study. By semic specifiers certainly reflect not all semantic
comparison, CAE directly allows to actualize the components but only those which are most often

27